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Category Archives: Beverage

The Mechanics of Mixology

One of our unique specialties is our Culinary and Mixology acumen. We have five in-house mixologists and two in-house culinary specialists. Our in-house mixology and culinary staff also participate in the photo shoot process to ensure accurate look, build and color of every cocktail and plated recipe.

From Corporate to Boutique to Classics, we cover it all. No matter if it’s a national account or a single unit, we create unique, easy-to-execute recipes with operational challenges in mind designed in order to minimize cost and production time.

Ignite’s talented and award-winning Mixology Team is a group of self-proclaimed “cocktail geeks”. They dream about market and trend data, perfecting technique is their passion, fresh ingredients fire them up, and the simple joy of fiddling with a new bar gadget makes them giddy. Combine this geeky goodness with their exceptional acumen for innovation and their extraordinary eye for cocktail aesthetics and you have the perfect recipe for a completely customized and supremely successful cocktail program.

With a combined 200+ years of diverse Channel Experience, the Ignite Mixology Team is equipped to handle it all. No matter if it’s a national account or a single unit, they create unique, easy-to-execute recipes, with operational challenges in mind, designed to minimize cost and maximize production time. As your Mixology Mechanics, we use the tools of the trade to create engaging campaigns and develop new strategies that produce amplified results.

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History of the French 75

The origin of the French 75 is steeped in myth and legend. Join us for a closer look at the history of this classic cocktail.

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Removing the “Shun” from Menu Evaluation

Menu engineering & analysis are quite the hot topics these days and ICS is here to help.

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Pacific Rim Photography

Ignite recently completed a series of food & beverage photo shoots for Roy’s Restaurants to help spice up the visual appeal of their tasty offerings.

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Briad TGIF BE1: Sip & Sail Away

No winter woes here! While it can be difficult to take the time for a tropical getaway, Ignite seized the opportunity and put together a program for The Briad Group® TGI Friday’s® that brings the tropical vibe to you.

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Diageo Signs Up with Deliveroo

Diageo has become the latest brand to partner with Deliveroo to deliver its own brands on-demand to consumers.

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4 Ways to Differentiate Your Brand

Use these easy tips to make your brand stand out.

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Throwback Desserts & Offbeat Meats Are Among 2017 Trends

Off-the-beaten-path meats. “Root-to-leaf” dishes that feature vegetables in their entirety. “Fat-washed” cocktails that add flavor and viscosity.

These are the hot trends that will lead us into 2017, according to the culinary and beverage team at Kimpton Hotels & Restaurants, which just released its annual trend report.

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Eight Great Molecular Cocktails Impressing Us Right Now

From smoke that billows over booze to flavorful foams that ooze, over the last decade or so, molecular mixology methods have become firmly entrenched on the cocktail menus of the world.

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Behind the Alcohol-Only Shop Winning MillerCoors, Diageo Biz

Steven Grasse, the unorthodox ad man who created Sailor Jerry rum and Hendrick’s gin, is about to get into the hard soda business with liquor giant Diageo. And Mr. Grasse is so bullish on the product that he is putting his agency’s name on it.

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