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Claiming The Classics

CHALLENGE


Develop, design and execute a custom, upscale beverage menu, which features a variety of spirit brands from Diageo’s portfolio that aligns with the Claim Jumper® brand and restaurant motif.

ICS SOLUTION

Claim Jumper® “Claiming the Classics” cocktail menu included layout, logo design, copywriting, photography, mixology, staff training, printing and execution.

FIRED UP RESULTS


The net result was a stunning beverage menu designed to look like a prospector’s journal with a leather cover, vintage-looking photography and a generous selection of handcrafted cocktail options, including thematic cocktail names and descriptions as well as sharable options.

Client: Claim Jumper Restaurants & Diageo

Category: Design, Mixology & Culinary, Strategy

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