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LTO’s: Casual Dine

CHALLENGE


Launch a limited time offer or promotional campaign that introduces a new offering, encourages trial, increases awareness and ultimately drives sales and consumption.

ICS SOLUTION


Ignite has the promotional campaign ideas covered when it comes to Ideation and Execution.

  • Streaking Tiki Cocktails LTO creative designed for Bahama Breeze® Island Grill, which also included custom mixology and photography
  • LTO creative designed for Beam Suntory and Dave & Busters®, which featured POS and marketing material development
  • Holiday LTO featuring GUINNESS® and designed for Tilted Kilt®
  • Holiday/Winter program for TGI Friday’s®
  • Tequila forward Tiki cocktails featuring 1800® 
  • “Winter Cheers & Ginger Beers” beverage LTO creative designed, copywritten, photographed, printed and executed for TGI Friday’s®
  • Seasonal Lemonades LTO for the summer design for Logans Roadhouse

We cover the whole gamut when it comes to restaurant/hotel/hospitality and entertainment programming. The goal for any promotional offer we develop will incorporate formulas for success; including, implementation plans and launch guides, plus analytics. We make sure the campaign is operationally sound.

FIRED UP RESULTS


We set out to increase consumption and sales. Using a return on investment formula we made sure each program was specifically targeted to the audience in order to grow the sales and awareness.

ICS Services: Trend & Market Research, Brand Strategy, Ideation, Mixology Development, Photography, Drink Styling, Partnership & Relationship Building, Operations Development, Merchandising, Training, Printing, POP Development, Social Media and Execution

Category: Design, Marketing, Mixology & Culinary, Strategy

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