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LTO’s: High-End

CHALLENGE


Launch a limited time offer or promotional campaign that introduces a new offering, encourages trial, increases awareness and ultimately drives sales and consumption.

ICS SOLUTION


Ignite has the promotional campaign ideas covered when it comes to Ideation and Execution.

  • Johnnie Walker™ Black Label™ Cocktail LTO created for Morton’s Steakhouse
  • Soda Shoppe style cocktails featuring Ron Zacapa™ 23 Rum created for The Oceanaire Seafood Room.
  • Signature Cocktail with glassware we developed for the Peacock Alley in the Waldorf Astoria® Hotels
  • Tiki Cocktails Promo for Roy’s® Restaurant, which also included custom mixology
  • New Years Eve LTO for Golden Nugget® Casinos
  • “Moonlight Masquerade” Halloween LTO creative designed for Caesar’s Entertainment® and also included custom mixology

We cover the whole gamut when it comes to restaurant/hotel/hospitality and entertainment programming. The goal for any promotional offer we develop will incorporate formulas for success; including, implementation plans and launch guides, plus analytics. We make sure the campaign is operationally sound.

FIRED UP RESULTS


In terms of LTO development, our goal is always to drive program and product awareness thereby increasing trial and growing sales. Using our proprietary ROI formula we develop each program to target a specific audience in order to maximize exposure and increase profit.

ICS Services: Trend & Market Research, Brand Strategy, Ideation, Mixology Development, Photography, Drink Styling, Partnership & Relationship Building, Operations Development, Merchandising, Training, Printing, POP Development, Social Media and Execution

Category: Design, Marketing, Mixology & Culinary, Strategy

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