Margarita Trends Video

CHALLENGE

Produce an informative and visually stimulating video for Beam Suntory to use as a sales tool for its Sauza® brand. The video itself discusses the latest industry trends as they relate to the classic Margarita cocktail.

ICS SOLUTION

Ignite conducted the necessary research and interviews to establish the origins, current trends and future direction of the Margarita, which is generally considered the most popular cocktail in the US.

FIRED UP RESULTS

The final product came complete with a line-up of interviews with industry experts and trend setters as well as fact and figured that help establish the reasons behind the popularity of the Margarita. Furthermore, the video became a central component for Beam Suntory’s marketing initiative Más Margaritas, which was launched in conjunction with the release of Sauza’s new brand identity and packaging.

Client: Beam Suntory

ICS Services: Video Development, Editing, Programing, Digital Development, Copywriting, Direction

Category: Interactive, Marketing, Media

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