Red Lobster & CÎROC

CHALLENGE

Long-time client, Diageo, asked us to produce something that would get the attention of all Red Lobster GM’s, enticing them to consider putting CÎROC® Vodka products in their stores. We knew in order to do so, we had to make it more personal.

ICS SOLUTION

So what better way than to have brand ambassador, Sean “Diddy” Combs, make the introduction. We were able to arrange Diddy’s participation. In the audio, he explains his excitement about Red Lobster’s willingness to carry CÎROC® in its stores. To further the excitement, we added some innovative and intriguing recipes. The mixology included CÎROC®, CÎROC® Coconut, CÎROC® Peach and CÎROC® Red Berry. After the launch we received the greatest feedback on our creative development: “The mailer was a huge hit! Darden was completely taken back by how professionally done the creative was … The restaurants think it’s required for them to carry it, not just optional… so that is fantastic news!”

Listen to the personal Diddy message:

Client: Diageo

ICS Services: Trend Research, Brand Strategy, Ideation, Mixology Development, Photography, Printing & Fulfillment, Copywriting, Audio Production & Development, Mailers & Fulfillment, Partnership & Relationship Building

Category: Design, Interactive, Marketing, Mixology & Culinary

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