Once you’ve identified your audience and trends to capitalize upon, developed your creative concepts and followed through with the launch and execution of your LTO, the final steps are to review and evaluate of the results.
LTOs are the quick hit promotions that many concepts within the Food & Beverage industry utilize to drive traffic and incremental sales. They can support food, beverage, calendar events and even link to causes and foundations that brands support. LTOs offer many ways to connect with consumers, but the trick is getting customers to take advantage of the unique promotion.
We are proud to unveil a new brand and website that we recently designed, programmed and launched for the National Cherry Growers & Industries Foundation (NCGIF). In fact, the timing of their launch ties in perfectly with National Ice Cream Month. Ice Cream always tastes better with a Cherry on Top.
LTOs are one of the most powerful ways to visually engage your customer base. Yet, despite what you can achieve with software like Photoshop®, you still need a concept and design that is going to stick in people’s minds.
Regardless if you are a seasoned F&B veteran or new to the industry, trend analysis is one of the most important tools you can leverage to effectively develop and roll-out an LTO and boost profitability.
We will begin our initial ICS Roadmap Series with How to Launch an LTO…Successfully! A five-part breakdown that will discuss the different components needed to launch a successful Limited Time Offer (LTO) campaign. We will begin a discussion around one of the great services ICS is known for, launching an effective LTO:
To kick off the series we will discuss one of the most important fundamental elements of any LTO: accurately identifying and targeting your audience. This may sound like Marketing & Advertising 101 but missing the mark in terms of audience is likely to set any potential LTO up for failure.
If you’ve ever wondered what happens behind the scenes to help create that beautiful beverage menu on your restaurant table, Ignite Creative Services partner, Celia Waddington, weighs in on a few tricks of the trade. After coming off the set of a recent shoot for the T.G.I. Friday’s new beverage menu, here’s what she had to say:
Better Business Bureau Serving Central, Northern and Western Arizona® (BBB) welcomes new leadership to its board of directors, including our own Celia Waddington. Brian Burt, partner with Snell and Wilmer serves as the 2015 chairman, while Gary Sneed chief lending officer at Desert Schools Federal Credit Union is vice-chair.
Learn how to make these sparkling cocktails created by our resident mixologist, Ryan W., for Costco Connection article “Fun with Fizz”. These champagne cocktails are easy to make and perfect for any occasion. Please enjoy responsibly.