We enjoy FIRING UP YOUR BRAND POTENTIAL. That’s our motto.

We developed our motto pretty much the same way we develop your creative briefs – with brainstorming, with conversation, with whatever it takes to spark the flame. From the blank page to original concept to finished product, you talk, and we listen. Then, we IGNITE solutions.

It sounds simple, but it takes time…time to get to know you, to understand your needs versus your wants, and how we can help you get both.  Our team of talented and award-winning, creative specialists deliver campaigns that sell your product and maximize results.

Ultimately, we want your repeat business and we want your referrals, but we know that doesn’t just happen by accident. That happens by design. Our motto means we work with you to design success – yours and ours.

That’s what we do.

CREATIVE & DESIGN SERVICES

With a team of talented, award-winning creative specialists, Ignite provides clients with unprecedented creative horsepower.

Graphic Design
Website Design & Programming
Logo Design
Packaging
POS Creation & Development
In-House Photography
Print & Production Services

Advertising
Corporate/Brand/Product Identity
Marketing Research & Consultation
Promotion Plans & Execution
Building & Space Rendering
Interior Layout & Design

MIXOLOGY & CULINARY

From Corporate to Boutique to Classics, we cover it all. No matter if it’s a national account or a single unit, we create unique, easy-to-execute recipes with operational challenges in mind.

Food & Drink Styling
In-House Photography
In-House Mixology
Culinary Recipe Development

Menu Design & Development
Research & Consultation
Promotion Plans & Execution
Market & Trend Research

Marketing & Promotions

We ensure consistency of the broadcast, out-of-home, print or internal messages and the complementary use of the medium.

Direct Mail Campaigns
CRM/Database Marketing
List Recommendations, Purchase, Cleaning & Maintenance
Customization & Personalization Content Plans

Promotional & Incentive Materials
Mailers & Fulfillment
Guerrilla Marketing
Consumer Sweepstakes

What
They Say

Ignite possesses an incredible amount of talent and creativity. They have done an outstanding job marketing and promoting our TGI Friday’s, Cups Frozen Yogurt, Zinburger and Corner Bakery brands. I look forward to celebrating many more successes with them.

RICK BARBRICK, PRESIDENT & COO, THE BRIAD RESTAURANT GROUP, LLC

ICS hits the mark with every project I bring to them. They are excellent at thinking through every detail and aspect of a program. And, their ideas are always on target with the given brief. ICS also incorporates research, trends and insights in order to shape each idea and concept so that they are validated to actually work in the marketplace.

Jana Nobles, National Accounts, Proximo

Ignite brings a rare skillset to on-premise programming and ideas. They have the creative chops, bringing ideas that are new and fresh, but they also possess the operational wherewithal to balance it out. In other words, the ideas they bring are not only smart and creative, but can be executed in ‘real life’. Our team finds that we have a higher hit rate using Ignite than we have ever had before!

Jeff Verses, Director of Category Management, Diageo

Ignite is our Food & Beverage agency of record and we could not have asked for a better partner. Their professionalism, engaging culture and strategic approach to Food & Beverage have been a great fit for Topgolf. Whether it’s food or beverage strategy, menu engineering, development, mixology or vendor relations, I have full faith in them to get the job done on time, on budget and with the utmost respect for all parties involved. Simply stated they make us better in delivering great food & beverage choices for our guests.

Adam Flierl, National Director Food & Beverage, Topgolf

Your thorough planning of my grand opening made it so easy for my operations team to execute. I have never experienced such a stress free launch. Our grand opening party was a huge success because of you. Thank you so much for the incredible plan, execution and attention to detail.

AtLanta, GA GM, Zinburger Wine & Burger Bar

Interactive & Social Media

We will help you create the connection with the customer and their association and loyalty with your brand.

Digital Media
Social Media Programming & Execution
Website Design & Programming
Email Campaigns
Search Engine Optimization

Online Surveys & Other Data Collection
Results Tracking & Measurement
Online Advertising & Media
Viral & Organic Campaigns
Maintenance & Ongoing Support

Research & Strategy

We utilize various resources to identify the strategic building blocks required for successful plan implementation.

Primary & Secondary Research
Consumer Insight & Brand Planning
Focus Groups
Market & Trend Research
Brand Construction & Expansion
Menu Engineering
Comprehensive Training Programs

Food & Beverage Cost Benefit and Purchasing Analysis
Consultation
Platform & Campaign Ideation
Materials Conception
Collateral & Sales Support
Legal Review

Media Communications

Whether you need to manage public perception, charitable relationships, plan and promote a major event/product or navigate a crisis, we have the experience and creativity to meet your needs.

Video/Audio Production & Development
Planning & Placement
DMA Analysis
Media Relations & Promotions
Emergency Communications

Media Training
Public Affairs Strategy
Press Kit Development
Radio/TV/Online/Outdoor Advertising
Copywriting

Event Management

Planning an event takes time, resources and patience. We do the heavy lifting so you don’t have to. This allows you and your team to focus on the more important tasks like selling products and building relationships.

Tradeshow Booth Development
Special Event Management
Talent Organization & Selection

Campaign Execution & Training
Consumer Sweepstakes

We bring experience from both the agency and client side to help improve, streamline and grow your business.

ICS Bar Boss Mechanics™ 360º Training Program

We bring profitability to life through the reduction of LBW COGs, increasing LBW Sales and capturing guest return intent by developing and activating the Bar Boss Mechanics program.

Purchasing, Ordering & Inventory Management Framework & Development
Beverage Profitability Strategy for COGs & Day-on-Hand Inventory
Customized Beverage Operations Training Manuals & Tools

Bar Manager, Bartender & Server Training & Certifications
Complete On-Boarding & Continued Beverage Education Interactive & Social Media