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Category Archives: ICS News

The Right & Wrong Ways to Serve Draft Cocktails

Darren Grenia on: What it takes to create and serve draft cocktails.

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The Many Ways Your Business Can Get in Trouble for Tweeting the Olympics

Even hashtags and retweets are off limits.

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Why Rémy Martin’s Barrels Are So Important

Anyone who’s anyone in the world of cognac will tell you that, when it comes to quality, the most important difference between a good and bad finished product all begins with a solid eau de vie—the colorless, clear raw product that results from the distillation of white wine from the dry, acidic grapes in the Cognac region. The eau de vie is essentially a 140-proof alcohol that, if drank straight, burns like the pits of hell.

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Topgolf Taps Ignite Creative Services as National Food & Beverage Marketing Agency

Golf entertainment leader Topgolf® has selected Ignite Creative Services, LLC. as their national agency of record handling marketing, advertising, food and beverage. The two-year agreement extends through June 2018.

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Satisfying Millennials’ Thirst

Operators menu a wide range of beverages to attract adventurous millennials.

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9 Essential Cocktails for 4th of July

It would be easy, given the current political climate, to feel cynical and perhaps a little unenthused about the Fourth of July. But there’s one American invention that we can always get pumped about: cocktails. The foundation of this country was built on plenty of mixed drinks, so let’s salute our forefathers in the only appropriate fashion: with a raised glass.

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Creative Ways to Use Flowers in Cocktails

Whether a rose petal floating in a glass of special occasion champagne, a sprig of lavender sitting (somewhat impractically) atop a signature cocktail or a lone violet bobbing prettily in a drink to signal that spring has, in fact, arrived, floral garnishes have the power to take drinks from everyday to event-worthy.

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With the resurgence of the cocktail, the bar and spirits industry has grown exponentially, creating a demand for conferences dedicated to those who work in the industry.

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Bartender, There’s a Logo in My Drink

Branding and bars have long gone hand in hand. But the days when cocktail napkins, swizzle sticks, cardboard coasters and matchbooks were the last word in tactile advertising are over.

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6 Ways to Shine on Instagram

High-quality images and clever descriptions promote engagement, which is the point of Instagram. Build a following on the photo-centric social platform by sticking to these basic guidelines.

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