Menus should be considered brand and category protectors as well as vehicles for storytelling- this is how strategic persuasion results in more sales.
Beginning back in February 2018, ICS began working closely with Chili’s on their alcohol beverage-related e-blasts as well as digital messaging for their newly launched $5 Monthly Marg program.
Topgolf ushers in a new menu and strategic LTO campaigns to help drive F&B sales in 2018.
One of our unique specialties is our Culinary and Mixology acumen. We have five in-house mixologists and two in-house culinary specialists. Our in-house mixology and culinary staff also participate in the photo shoot process to ensure accurate look, build and color of every cocktail and plated recipe.
Ignite recently completed a series of food & beverage photo shoots for Roy’s Restaurants to help spice up the visual appeal of their tasty offerings.
High-quality images and clever descriptions promote engagement, which is the point of Instagram. Build a following on the photo-centric social platform by sticking to these basic guidelines.
This months issue includes a big culinary photoshoot, the launch of our new website, some great cocktails to celebrate National Wine Day (or any day) and other interesting tidbits from around the industry.