Claiming The Classics
Develop, design and execute a custom, upscale beverage menu, which features a variety of spirit brands from Diageo’s portfolio that aligns with the Claim Jumper® brand and restaurant motif.
FIRED UP RESULTS
The net result was a stunning beverage menu designed to look like a prospector’s journal with a leather cover, vintage-looking photography and a generous selection of handcrafted cocktail options, including thematic cocktail names and descriptions as well as sharable options.
Client: Claim Jumper Restaurants & Diageo
Category: Design, Mixology & Culinary, Strategy