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Don Julio® Tableside Custom Margarita Tray


Develop as solution for on-premise tableside Don Julio® margarita service, which allows guests to customize their own cocktail with an array of fresh ingredients.


Don Julio® Tableside Custom Margarita Tray developed for Diageo USA, which included tray mold design and fabrication, marketing material design and website design and programming. This project also included a comprehensive training program comprised of training video production, operations manual, printed marketing materials, mixology, photography and copywriting.



The net result of this project was a custom tableside service piece perfect for nearly any restaurant concept. Additionally, our development also included marketing collateral as well as back-of-the-house (BoH) training materials including a training video and custom website.

Client: Diageo

ICS Services: Brand Identity & Strategy, Market Research, Architectural Design, Operations Development, Merchandising, Sales Collateral, Web Development, Social Media, Video, Photography, Operations Training Materials, Public and Community Relations, Video Development, Editing, Programing, Digital Development, Copywriting, Direction

Category: Design, Interactive, Marketing, Media, Mixology & Culinary, Strategy

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