No winter woes here! While it can be difficult to take the time for a tropical getaway, Ignite seized the opportunity and put together a program for The Briad Group® TGI Friday’s® that brings the tropical vibe to you.

The Sip & Sail Away campaign offers three refreshing tropical inspired cocktails that feature, 1800® Reposado Tequila, Malibu® Pineapple Rum, Myers’s® Original Dark Rum and BACARDÍ® Dragon Berry. We crafted these island beverages with the idea of warmth, relaxation, and fun in mind. As you sip, you’ll sail away to your happy place in the sun.

By offering a variety of spirits at attractive pricing this relevant campaign has been a hit with the TGI Friday’s® guests and continues to gain momentum. To help promote the offer, each location received beverage menu inserts featuring photography of the delectable concoctions in an island style setting. Additionally, the Fridays team supports these offers on their social media outlets (Facebook, Instagram, and Twitter) to drive engagement.