Millennials drank a lot of wine last year. About 160 million cases in fact. According to a recent study, Millennials drank 42 percent of all wine in the U.S. in 2015, more than any other generation.
This months issue includes a big culinary photoshoot, the launch of our new website, some great cocktails to celebrate National Wine Day (or any day) and other interesting tidbits from around the industry.
Valentine’s Day is just around the corner! Customarily, V-Day is about expressing love for your partner. However, this year try this short 6 question quiz from liquor.com to find out what cocktail best matches your romantic personality and treat yourself to that drink this Valentine’s Day.
Despite rocky sales over the last several years, 2016 could be the year that Vodka makes its big comeback! What’s your favorite Vodka cocktail? #VivaVodka #IgniteConversations
Check out this article, which makes the case for Vodka’s return to glory.
Be on the lookout for this month’s edition of the Costco Connection magazine and please be sure to read the “Pucker Power” article which features insights from Ignite’s very own Mixologist, Tony Tuttle!
Here’s some interesting and educational info from our friends over at Liquor.com. When it comes to cocktail culture, 2015 celebrated the best of both worlds. This year’s hottest drinks ran the gamut from old-school classics to forward-thinking creations.
Studio Movie Grill (SMG) is known nationwide as an innovator and leader of the in-theater dining experience. SMG exemplifies the future of movie going by pairing the latest first-run movies and alternate programming with an American Grill menu and premium bar.
Arcis Golf is a leading national management company of golf and country club properties. Arcis Golf has positioned itself as a dynamic leader in the industry by consistently providing unrivaled amenities to compliment diverse playing experiences for members and guests. Their properties tailor each element of the golf and country club experience to a level of excellence that is targeted to exceed the needs and expectations of family, friends, co-workers and guests of all ages.
Once you’ve identified your audience and trends to capitalize upon, developed your creative concepts and followed through with the launch and execution of your LTO, the final steps are to review and evaluate of the results.
LTOs are the quick hit promotions that many concepts within the Food & Beverage industry utilize to drive traffic and incremental sales. They can support food, beverage, calendar events and even link to causes and foundations that brands support. LTOs offer many ways to connect with consumers, but the trick is getting customers to take advantage of the unique promotion.