Once you’ve identified your audience and trends to capitalize upon, developed your creative concepts and followed through with the launch and execution of your LTO, the final steps are to review and evaluate of the results.
LTOs are the quick hit promotions that many concepts within the Food & Beverage industry utilize to drive traffic and incremental sales. They can support food, beverage, calendar events and even link to causes and foundations that brands support. LTOs offer many ways to connect with consumers, but the trick is getting customers to take advantage of the unique promotion.
LTOs are one of the most powerful ways to visually engage your customer base. Yet, despite what you can achieve with software like Photoshop®, you still need a concept and design that is going to stick in people’s minds.
Regardless if you are a seasoned F&B veteran or new to the industry, trend analysis is one of the most important tools you can leverage to effectively develop and roll-out an LTO and boost profitability.
We will begin our initial ICS Roadmap Series with How to Launch an LTO…Successfully! A five-part breakdown that will discuss the different components needed to launch a successful Limited Time Offer (LTO) campaign. We will begin a discussion around one of the great services ICS is known for, launching an effective LTO:
To kick off the series we will discuss one of the most important fundamental elements of any LTO: accurately identifying and targeting your audience. This may sound like Marketing & Advertising 101 but missing the mark in terms of audience is likely to set any potential LTO up for failure.