Here at Ignite Creative Services, we've got all kinds of surprises up our sleeves. The biggest surprise of late – two new custom Cocktail Kits for the Jack Daniel's® and Gentleman Jack® brands.

Jack Daniel’s® Orange Old Fashioned Cocktail Kit

First up, we have the Jack Daniel’s® Orange Old Fashioned Kit. This Kit delivers a Cocktail that puts a delicious spin on a classic. Featuring Jack Daniel’s® Tennessee Whiskey, we’ve paired Orange Marmalade, Pure Cane Syrup, Orange Bitters and Black Cherries as the garnish. Each Kit even comes with a set of Cocktail Picks and a collectible Jack Daniel’s® Old No. 7 pin for that special brand recognition touch. We like to call this small (7” L x 3.25” W x 1.35” H) Cocktail Kit “Tipples for Two” because it perfectly serves two cocktails. *Kits do not contain alcohol.

Gentleman Jack® Gentleman's Sour Cocktail Kit

Then we created a medium-sized (13.75” L x 8.25” W x 3.5” H) Kit for the Gentleman Jack® brand. Our recipe inspiration here was based off of a Whiskey Sour and it includes our proprietary Citrus L-O-L Sour mix, the Gentleman Jack® Sour mix, Amaretto Syrup, a 3-Piece Stainless Steel Cocktail Shaker with Strainer, Dirty Sue™ Whiskey Cherries and a set of Stainless Steel Cocktail Picks. This Signature Sour is designed to bring out the best in a Gentleman Jack® experience. *Kits do not contain alcohol.

We designed this Cocktail Kit offering to be a 360-degree program for the on-premise sales and branding teams. From Recipe Development, Kit Ideation, Engineering and Design, to Sourcing, Photography, Fulfillment, Training/Education Materials, and finally an E-Commerce Website for ease of purchase in the field.

Educational materials consist of Sell Sheets (both sales and account facing). All designed to help the Brown-Forman sales team easily sell to their Restaurant and Hospitality clients. Our objective was to educate the reader on the Cocktail Kit itself, how to implement it in the field, showcase all of the contents, and the benefits from Value Proposition to various Sales Tactics.

This custom offering provides endless revenue driving opportunities (subject to state and local laws) for those in the Hospitality and Restaurant industries. Examples include but are not limited to:

  • Selling Cocktails To-Go
  • VIP/Loyalty or Check-In Gift
  • Poolside Service
  • Special Events and Catering
  • Turn Down Service
  • Upselling During Guest Visits (increase check average)
  • Special Events for Guests and Team
  • VIP Suites and Special Seating Area

All of this culminates to an E-Commerce platform that Operators can go to for one-stop shopping. And all orders are fulfilled right here at Ignite HQ in sunny Scottsdale.

We have thoroughly enjoyed this project and are grateful to the Jack Daniel’s® team for entrusting us with such spectacular offerings.


View videos on how to make the Orange Old Fashioned and the Gentleman’s Sour cocktails.