Say Hello to Our Newest Team Members
Join us in welcoming these fantastic individuals to the Ignite Creative Services family! Together, we’re ready to spark creativity and make 2024 a year of remarkable accomplishments. Get to know these fantastic individuals who bring diverse expertise and passion to our team. Their unique backgrounds and talents add vibrant dimensions to our creative collective, promising an exciting journey ahead.
Tineke Hansma
Director of F&B Insights, Events & Analytics
Originally from the Netherlands and now leading Ignite’s F&B Insights, Tineke’s journey includes roles in the beverage industry, running restaurants, and becoming the first female off-premise district manager for the 3rd largest beer distributor in the USA. She started her consultancy and event planning companies in 2018.
Fun Fact: Tineke has traveled to over 75 countries and speaks 5 languages fluently.
Brooke Vaeza
Director of Account Management & Marketing
Brooke brings a wealth of marketing expertise to the Ignite Team, boasting over 12 years of experience in the Food and Beverage Industry. Her background includes roles at other Food & Beverage Marketing companies, and she most recently served as the Director of Marketing at Rollin’ Vets, a full-service mobile vet clinic based in Houston, Texas.
Fun Fact: At the age of 12, Brooke graced the cover of the entertainment section of the Houston Chronicle as the Biggest New Kids on the Block Fan. A half-page photo above the fold—braces, big hair, and all. She regrets nothing and still harbors love for the iconic boy band.
Penny Parker
Executive to the CEO
Penny Parker, proudly serving as Celia’s Executive Assistant, is a seasoned professional with a background deeply rooted in marketing and event management. Her passion lies in creating seamless, efficient workflows for busy executives. Beyond her professional hustle, Penny enjoys quality time with friends and family, bonding over good food and shopping adventures.
Fun Fact: The Godfather of Soul once planted a kiss on Penny’s cheek, and she’s experienced over 100 concerts from a wide array of bands.
Kelly Heidbreder
Director of Public Relations
Kelly boasts over 20 years of experience both in front of and behind the camera. With a career spanning television news anchoring, meteorology, and award-winning program creation, she’s covered an impressive array of topics—from presidential campaigns to tear-jerking features. Kelly holds a Bachelor of Arts in Broadcast Communications from Western Michigan University and Meteorology from Mississippi State University.
Fun Fact: Kelly has earned a place in the Guinness Book of World Records.
Veronica Zemon
VP of F&B Insights & Business Development
Veronica, seasoned with extensive experience in activating national brands, crafts impactful, sales-focused strategies within the beverage industry. With an MBA and eight years of crafting award-winning brand campaigns, Veronica focuses on innovation and data-driven solutions to strengthen connections between on-premise establishments and beverage brands.
Fun Fact: Veronica’s favorite concert is an unforgettable performance by Tom Petty & the Heartbreakers at the Hollywood Bowl on 9/21/17.
