We are proud to unveil a new brand and website that we recently designed, programmed and launched for the National Cherry Growers & Industries Foundation (NCGIF). In fact, the timing of their launch ties in perfectly with National Ice Cream Month. Ice Cream always tastes better with a Cherry on Top.
We developed a shiny, new logo and tagline, “Simply Spectacular,” which speaks to the simple nature and superiority of the organization’s products. The logo itself draws from a vintage style to help communicate a sense of history and heritage. Within the logo design, the bright red represents the vibrant, fun color of the Maraschino cherry, while the other colors are derived from nature: yellow for the sun and green for the pastoral cherry trees and orchards. The new tagline, “USA Grown” was added to the logo to ensure consumers know they are getting the highest quality, US grown produce.
In addition to a new brand identity, the new site has a lot of great content including:
- Info on their Growing, Processing and Brining partners
- The history and particulars of their organization
- Dozens of delicious recipes, which are easily searchable, including Beverages & Cocktails, Appetizers, Main Dishes, Desserts and a whole category of Gluten-Free options
- A Cherry Education section with a blog, fun facts about cherries as well as activities for the kid
But wait, there’s more! Beyond the website, which is a great place to stay in-the-know, please be sure and connect with NCGIF via Facebook, Pinterest, YouTube and LinkedIn to stay informed. Furthermore, the organization encourages an open dialog of news, facts and recipes with their followers and fans so be sure to share and they’ll share it with the world.
Check out all of this and more at maraschinocherries.org.