Golf entertainment leader Topgolf® has selected Ignite Creative Services, LLC. as their national agency of record handling marketing, advertising, food and beverage. The two-year agreement extends through June 2018.
“We are honored and excited to partner with Topgolf, one of the premier sports entertainment brands in the world,” said Kim Gouch, co-founder of Ignite Creative Services, an agency that represents dozens of clients including Landry’s, Diageo, Bacardi, Beam Suntory, Zinburger, TGI Fridays and Hilton.
As Topgolf’s food and beverage marketing agency, Ignite will assist with marketing and promotions including consumer engagement, creative design, grand opening support and interactive and social media. In addition, Ignite will provide support for menu development and R&D for mixology and culinary as well as create training content.
“We look forward to a strong and vibrant relationship with Ignite Creative Services,” said Adam Flierl, National Director of Food and Beverage. “Ignite has done a great job understanding our business and developing new and fresh ideas that will have a tangible impact with the guest experience.”
Ignite recently assisted with the grand opening of Topgolf’s flagship location and largest venue to date in Las Vegas last month. Located behind the MGM Grand Hotel & Casino, Topgolf Las Vegas is the only entertainment venue of its kind, which Golf Digest said is the “world’s most insane driving range.”
“Topgolf has truly taken the sport entertainment business by storm by providing a unique experience that can be enjoyed by all ages,” said Celia Waddington, co-founder, Ignite Creative Services.
Topgolf is a global sports entertainment community creating the best times of your life, with 26 locations serving 8 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, climate-controlled hitting bays and hundreds of HDTVs. Topgolf also brings fun, interactive experiences to the community through its Topgolf U lessons, leagues, tournaments, KidZone parties and social and corporate events. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.
About Ignite Creative Services
Based in Scottsdale, Arizona, Ignite Creative Services is a full-service problem-solving agency specializing in design, marketing, advertising and promotion for the restaurant and hospitality industry. Ignite’s two founding partners have more than 50 years of combined experience in the restaurant, food & beverage and hospitality industries. www.ignitecs.co