Steven Grasse, the unorthodox ad man who created Sailor Jerry rum and Hendrick's gin, is about to get into the hard soda business with liquor giant Diageo. And Mr. Grasse is so bullish on the product that he is putting his agency's name on it.

Even hashtags and retweets are off limits.

Golf entertainment leader Topgolf® has selected Ignite Creative Services, LLC. as their national agency of record handling marketing, advertising, food and beverage. The two-year agreement extends through June 2018.

Branding and bars have long gone hand in hand. But the days when cocktail napkins, swizzle sticks, cardboard coasters and matchbooks were the last word in tactile advertising are over.

With a case study from the Pacific Northwest, a restaurant designer and a green economy expert show how restaurateurs can use the local movement to their advantage.

High-quality images and clever descriptions promote engagement, which is the point of Instagram. Build a following on the photo-centric social platform by sticking to these basic guidelines.