Diageo has become the latest brand to partner with Deliveroo to deliver its own brands on-demand to consumers.

Use these easy tips to make your brand stand out.

Off-the-beaten-path meats. “Root-to-leaf” dishes that feature vegetables in their entirety. “Fat-washed” cocktails that add flavor and viscosity.

These are the hot trends that will lead us into 2017, according to the culinary and beverage team at Kimpton Hotels & Restaurants, which just released its annual trend report.

From smoke that billows over booze to flavorful foams that ooze, over the last decade or so, molecular mixology methods have become firmly entrenched on the cocktail menus of the world.

Steven Grasse, the unorthodox ad man who created Sailor Jerry rum and Hendrick's gin, is about to get into the hard soda business with liquor giant Diageo. And Mr. Grasse is so bullish on the product that he is putting his agency's name on it.

Whether you're experiencing the sweet new taste of American Honey, or sticking to the basics with Wild Turkey 101, you know that when Jimmy Russell's name is on the bottle, you're tasting an authentic piece of bourbon history.