As we look forward to 2024, the world of spirits enthusiasts and aficionados eagerly awaits one of the grand events of the year – the TAG Global Spirits Awards. Set to take place in March 2024, this event promises to be bigger and better than ever before, and it's not just about celebrating spirits; it's about celebrating the experience that goes into crafting them.

It probably goes without saying that we are living in challenging times and the ability to pivot is paramount. As is the ability to remain relevant and top-of-mind. Regardless of the type of business you run or the type of service you provide, self-promotion is more important now than ever.

Takeout and delivery remained important, with 65% ordering food and 11% ordering alcohol. The most popular means of ordering alcohol for takeout/delivery are directly from restaurants/bars (45%), from third party delivery apps (38%) and from online liquor, wine and beer retailers (31%).

What is the new normal for our industry? We have seen massive changes in the beverage alcohol industry in the last 10 weeks due to Covid-19. What behaviors will continue as our nation slowly comes out of their homes and back to society?

Alcoholic drink manufacturers are looking at beverage innovation to continue appealing to fickle consumers. In order to stay relevant, traditional beverage categories must expand. Companies like Three Spirit and Seedlip are on a mission to change the way the world drinks.

Fermenting is used to make everything from sauces, to beverages, breads and pickles. This process offers a way to preserve fruits and vegetables beyond the local harvest season and adds additional layers of flavor for complexity and sophistication.