We are proud to unveil a new brand and website that we recently designed, programmed and launched for the National Cherry Growers & Industries Foundation (NCGIF). In fact, the timing of their launch ties in perfectly with National Ice Cream Month. Ice Cream always tastes better with a Cherry on Top.

LTOs are one of the most powerful ways to visually engage your customer base. Yet, despite what you can achieve with software like Photoshop®, you still need a concept and design that is going to stick in people's minds.

Regardless if you are a seasoned F&B veteran or new to the industry, trend analysis is one of the most important tools you can leverage to effectively develop and roll-out an LTO and boost profitability.

We will begin our initial ICS Roadmap Series with How to Launch an LTO...Successfully! A five-part breakdown that will discuss the different components needed to launch a successful Limited Time Offer (LTO) campaign. We will begin a discussion around one of the great services ICS is known for, launching an effective LTO:

To kick off the series we will discuss one of the most important fundamental elements of any LTO: accurately identifying and targeting your audience. This may sound like Marketing & Advertising 101 but missing the mark in terms of audience is likely to set any potential LTO up for failure.

Better Business Bureau Serving Central, Northern and Western Arizona® (BBB) welcomes new leadership to its board of directors, including our own Celia Waddington. Brian Burt, partner with Snell and Wilmer serves as the 2015 chairman, while Gary Sneed chief lending officer at Desert Schools Federal Credit Union is vice-chair.