The Hidden Psychology of Menu Design – An Art to the Nudge
Menu designers use the lessons of behavioral economics to persuade consumers into ordering what the brand wants. Certain real estate on a menu is strategically used to protect profit while other sections are used to encourage impulse buying.
Menu Engineering – Profitability & Popularity
Menu Engineering – profitability and popularity - how these two factors influence culinary and cocktail “real estate” in menus.
Old Time Classics Are Driving Innovation
Does tradition outweigh innovation? Making a cocktail so iconic that you’re able to mobilize it anywhere in the world……
Pick ‘Em Mules – A Serve With Style
Innovation beyond the bottle can turn an average cocktail experience into a memorable and shareable one.
Legendary Cocktails & Culinary Creations
Ignite consistently strives to bring innovation, strategy and experience with All cocktail and culinary programs. Do your programs need to be fired up?
We’re going Mad over here. For Mad Anthony’s that is.
Ignite has been working on culinary and beverage R & D for Mad Anthony’s Hot Sauce, the brain child of Van Halen bassist, Michael Anthony.
At ICS, we like to play as hard as we work. Sometimes we capture it for all to see.
