Tasty Spirits: A dessert charcuterie is a spirited companion.


A curated selection of sweet and savory bites that plays well with Spirits. We developed a dessert charcuterie as a perfect complement for a spirit tasting.

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Bite the Bulliet: A Case Study of Bourbon & BBQ


Move over beer. Burgers have a new best friend and its Bourbon, Bulleit Bourbon to be exact. The Bite the Bulleit platform pairs Burgers, Bourbon and BBQ in a unique way.

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Topgolf Tee’s Up A New Cocktail Menu


Menus should be considered brand and category protectors as well as vehicles for storytelling- this is how strategic persuasion results in more sales.

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The Hidden Psychology of Menu Design – An Art to the Nudge


Menu designers use the lessons of behavioral economics to persuade consumers into ordering what the brand wants. Certain real estate on a menu is strategically used to protect profit while other sections are used to encourage impulse buying.

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Menu Engineering – Profitability & Popularity


Menu Engineering – profitability and popularity - how these two factors influence culinary and cocktail “real estate” in menus.

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Looking For Ease In Your Operational Execution?


Looking for Portable Bar Solutions that grow your Beverage Sales and Enhance Guest Experience? Look no further. Ignite’s Bar-in-a-Box platform is your new best friend.

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At ICS, we like to play as hard as we work. Sometimes we capture it for all to see.