Last fall, we analyzed Hotshots Sports Bar & Grill’s beverage menu, redesigned it to boost sales and profitability, attract more customers, and broaden its appeal. Our process involved a comprehensive evaluation of every menu aspect, driven by our dedication to excellence and innovation.

As we usher in a new year, the momentum behind resolutions for healthier living is palpable. One significant trend gaining prominence is Dry January, a movement challenging individuals to abstain from alcohol throughout the month. But beyond just the first month of the year, there's a broader shift toward the consumption of no- to low-alcohol beverages, reflecting evolving consumer preferences. For food and beverage directors, staying informed about these trends is essential to meet the changing demands of patrons.

Ignite was in Austin, TX, where we delivered Tequila menus designed and printed for the Q2 Field Club for the Austin FC MLS Team. The menus were a smashing success, and we couldn't be prouder.

We’d like to take a moment to congratulate our clients at Bosscal Mezcal. They hired Ignite to create Mixology and Photography assets to help them develop content for their On-Premise sales decks. And boy are we proud of the outcome. Between our Cocktail recipes, photography, and their awesome sales skills, they’ve landed yet another set of accounts. It all started with Swingers NYC, then moving into the 1,200 unit Buffalo Wild Wings chain, to Hooters’ 200 Corporate locations. Most recently, they gained Carnival Cruise (fleetwide) and Ruby Tuesday (all 223 locations) to roll in early May. Furthermore, they’ve just passed the 100 case mark for Swingers! We couldn’t be happier for our Bosscal team. It takes a village, and we happen to think our strategic and creative expertise along with distinct presentations are just the right solution to sales teams getting noticed and winning On-Premise placements.

For a limited time, we're offering our custom Jack Daniel's Orange Old Fashioned Kit and the Gentleman Jack Gentleman's Sour Kit on our Box On The Rocks website. They make excellent gifts for friends, family and clients too. But hurry, there's limited supply and they're going fast.

Nothing says Fall quite like the delicious flavor of Pumpkin. People wait all year long just to get their hands on Pumpkin flavored anything. Do we really love Pumpkin Spice that much or is it just the heart-warming feeling of Fall that’s created this craze? Regardless of what the answer is, Ignite is here to deliver on the latest trends and innovations.