Agave Your Way This May


We were thrilled when one of our esteemed customers at Diageo USA reached out to us last month to rejuvenate and customize a limited-time offer (LTO) that we had created for her. Their vision was to breathe new life into our concept and tailor it to suit the discerning palate of Aimbridge Hospitality.

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We Ain’t Afraid of No Ghosts


Bust out the proton packs, because things got ectoplasmic at Alamo Drafthouse last month! Alamo Drafthouse teamed up with the Ghostbusters: Frozen Empire movie to bring cinephiles a taste of the supernatural.

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Tipflation and the Shifting Tipping Culture


There was a time when most diners anticipated leaving a tip when they went out for a meal, a percentage of their bill. For many, that fell between 15 – 20%, sometimes more if they enjoyed exceptional service. Then, they started being asked to leave a gratuity in a growing number of places every time they faced a payment app. Mat Focht, CEO of Emerging, shares his thoughts on how tipping is evolving.

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Choctaw Casinos & Resorts Solar Eclipse Spectacle


As the nation scrambles for their cardboard eclipse glasses and races into the path of totality, one of the country’s largest casino resorts is ready to get them parked for the best seat in the country. Choctaw Casinos & Resorts in southeast Oklahoma is gearing up for the grand celestial show of the decade, with front-row seats to witness the eclipse's mesmerizing journey across the sky on Monday, April 8th around 12 p.m.

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Hotshots New Beverage Menu


Last fall, we analyzed Hotshots Sports Bar & Grill’s beverage menu, redesigned it to boost sales and profitability, attract more customers, and broaden its appeal. Our process involved a comprehensive evaluation of every menu aspect, driven by our dedication to excellence and innovation.

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Hospitality Executive Exchange 2024


We're heading to the HEE East Conference in sunny Orlando, Florida. And guess what? Our very own Celia Waddington and Tineke Hansma will be there, ready to ignite conversations and catch up with fellow rebels like you.

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At ICS, we like to play as hard as we work. Sometimes we capture it for all to see.