Grab your Liquor from your bar cart and bring it to the kitchen. We give a shot of Scotch Whisky new life by using it in an inventive application.

Being successful in cooking with spirits means using your senses like eyes as well as your taste buds when choosing pairings.

Sea & Smoke pairs five incredible Scotches with five exceptional Oysters. Each have unique characteristics from the regions where they were born, and all pair beautifully with these Oyster choices.

This Spring Sangria takes flight with Aviation American Gin, Campari and Estancia Pinot Grigio. Sunny skies ahead when we add fresh fruit flavors to the mix.

Menus should be considered brand and category protectors as well as vehicles for storytelling- this is how strategic persuasion results in more sales.

Menu designers use the lessons of behavioral economics to persuade consumers into ordering what the brand wants. Certain real estate on a menu is strategically used to protect profit while other sections are used to encourage impulse buying.